JAMS 485

Senior Capstone Project: Ready, Set to Bloom! Campaign

Students majoring in Journalism and Media Studies must complete a final professional quality Senior Capstone project.

The purpose of the project is to showcase what a student learned in their Journalism and Media Studies courses.

It must be the student’s most advanced work, so the class is taken after the completion of all other major requirements

My project was a strategic communication awareness campaign for the McMinnville Education Foundation.

While I had already written campaign plans in my public relations classes, this project was a new challenge for me as it involved working with board members of an organization.

The nonprofit provides funding for enriching educational activities and experiences beyond what the school district’s budget allows. but many people do not know that.

The purpose of this project was to showcase what I learned in my Journalism and Media Studies courses.

The goal of the Ready, Set, Bloom! campaign was to bring awareness of what MEF does and make measurable progress toward making the organization a household name.

From Pitch through Plan

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Media Pieces


Sign-up Form

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Online Writing Tips & Style Guide

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Updated Facebook Cover

Sample Facebook Post

To provide MEF board members with an example of how to post a link, I grabbed the web address for the organization’s spring wine sale notice and created a post, typing up step by step directions as I went along.

The guide points readers to this post as an example of how a post with a link in it should look.

Post Ideas & Resources List

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Evergreen Brochure

Updatable Insert

Tiny Flyer & Seed Packets

Wicker baskets filled with the free seed packets will be dropped off at businesses.

Front and back text of tiny flyers.