JAMS 370

Public Relations Writing :
Incahoots’ Green Spring Campaign

Brian Bailey and Janet Gahr are the owners of Incahoots, an eclectic little flower and gift shop in McMinnville, Oregon, which was the focus of my project.

The goal of the final project in JAMS 370 Public Relations Writing was for students to take what they learned about public relations theory and history and combine it with the practical knowledge gained in the class. That meant not only writing a campaign plan, as we did in Principles of Public Relations, but creating all the media pieces for it as well.

The Campaign Plan


Public Service Announcement

Press Release

Pitch Letter