JAMS 347

Principles of Public Relations:
Welcome Home School Friends Campaign

JAMS 347 is the class that opened my eyes to all the multimedia possibilities in the world of public relations.

The semester project in Principles of Public Relations was to develop a strategic communication campaign. While we were required to write a complete plan that included strategies and tactics for the campaign, we did not create any of the print and/or online media pieces. My plan was created for a public high school. Its goal was to generate interest among homeschooling parents about what the school has to offer their children.

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